Effective Date: 20 July 2026

This Cookies Policy explains how On Running UK Ltd (trading as On) uses cookies and similar tracking technologies when you visit our website, uk-oncloud.com. It describes what these technologies are, why we use them, and your rights to control our use of them, in full compliance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

  1. What Are Cookies and Similar Technologies

1.1 Cookies Cookies are small text files that are downloaded and stored on your computer, smartphone, or other internet-connected device when you visit a website. They allow the website to recognize your device and store information about your preferences, settings, and past actions.

1.2 Local Storage and Web Beacons We may also use other tracking technologies, such as local storage objects or web beacons (clear pixels), to optimize performance, remember your shopping basket, and track how users interact with our online store. All references to cookies in this policy include these technologies.

  1. Types of Cookies We Use

2.1 Strictly Necessary Cookies These cookies are essential for the basic operation of uk-oncloud.com. They enable core functions such as website security, user authentication, and shopping basket management. Without these cookies, services you have asked for, such as adding running shoes to a basket and completing checkout, cannot be provided. These cookies do not require your consent and cannot be turned off.

2.2 Performance and Analytics Cookies These cookies collect anonymous information about how visitors use our website, such as which pages are visited most often and if users receive error messages. We use this data exclusively to improve how our store works, understand customer interests, and optimize user experience.

2.3 Functional Cookies Functional cookies allow our website to remember choices you make, such as your region, language preference, or login details, to provide a more personalized experience.

2.4 Targeting and Advertising Cookies These cookies track your browsing habits on our site and other online platforms. They are used to deliver advertisements that are relevant to your interests, limit how many times you see an ad, and measure the effectiveness of digital marketing campaigns. These cookies are placed by us or by third-party advertising networks with our permission.

  1. How We Use Cookies

3.1 Improving Your Experience We use cookies to make your browsing experience smoother. For example, they keep you logged into your account as you navigate between pages and ensure that apparel or accessories you added to your basket remain there if you close your tab.

3.2 Marketing and Optimization Cookies help us analyze marketing trends and user interactions. This information allows us to show you relevant products and offers rather than generic ads that may not interest you.

  1. Managing and Controlling Cookies

4.1 Cookie Consent Banner When you first visit uk-oncloud.com, a cookie banner will appear asking for your consent to place performance, functional, and advertising cookies. You can choose to accept all cookies, reject non-essential cookies, or manage your preferences dynamically.

4.2 Changing Your Settings You can review or change your cookie preferences at any time by clicking the Cookie Settings link found in the footer of our website. You can toggle different categories of cookies on or off.

4.3 Browser Controls Most web browsers allow you to block or delete cookies through their built-in settings. You can set your browser to refuse all cookies or to alert you when a cookie is being sent. Please note that if you disable essential cookies entirely, parts of uk-oncloud.com may not function properly, and you may be unable to place an order.

  1. Data Protection and Retention

5.1 UK GDPR Compliance Where information processed via cookies constitutes personal data, it is processed in strict accordance with our Privacy Policy and the UK GDPR.

5.2 Cookie Lifespans Cookies can be temporary session cookies, which disappear as soon as you close your browser, or persistent cookies, which remain on your device for a pre-set period (ranging from a few days up to 12 months) unless manually deleted. We do not store cookie data longer than is strictly necessary for its stated business purpose.

  1. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in our business practices, technology, or legal requirements. Any updates will be posted directly on this page with a revised effective date.

  1. Contact Us

If you have any questions about our use of cookies or how we protect your digital privacy, please contact us:

Company Name: On Running UK Ltd (trading as On) Registered Office Address: 169 Regent St., London, W1B 4JG, United Kingdom Company Number: 13705194 Jurisdiction: England & Wales Website: uk-oncloud.com Contact Email: [email protected]